What are keywords in Serps and Seo?

Importance of long-tail keywords. How to find long-tail keywords

What are keywords in Serps and Seo? Exact Match Keywords

What are exact-match keywords?

Also known as search results or content, exact match keywords are the perfect matches to the users’ query. SEO debates have revolved around exact match keywords and confirm their importance on both paid and organic searches.

The term is derived from the Google AdWords match type that gives you the ability to place an ad on an Exact-match keyword.

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What are partial-match keywords?

Partial march keywords in short have keywords that have some parts matching the search queries. This can be in the same or different orders.

What’s the difference between exact match and partial match keywords?

An exact keyword directly matches the search inputs, may it be a link, an anchor text, or a domain name. A partial match keyword on the other hand has one two or three words matching the search query. Both partial and exact keywords are utilized in link building, PPC, and SEO however, you need to match correctly to avoid extreme AdWords cost or Google penalties.

Exact match keywords in Google AdWords

The term “exact match” is used in Google AdWords to target ads in generic searches. The phrase exact match keywords in AdWords refer to your preference to target ads on specific words or phrases. Google AdWords have received an update that discredits words like, or, but, the and others. Different arrangements of the keywords bring an exact match.

Google AdWords also match broadly therefore your ad can rank for other similar or relevant terms (for example, it may show your target keyword in generic searches when it is nested in longer phrases.

Beginners fail to target the correct match type, therefore, displaying the audience to different matches thus different viewers, may make you pay for traffic that doesn’t lead to sales.

Exact or partial match for organic results

Exact or partial match for organic results? Is a question that lingers in everyone’s mind, it doesn’t, however, matter because Google search queries have been upgraded with a natural language processing toolkit to learn human understanding of intentions and language use.

To get more on the usage of partial and exact match, you can use the Quotation marks to enclose your search query (“partial and exact match”).

For instance, when you look up for “ subclinical acne ” with no enclosed quotes, google gives out different results from ”subclinical acne ”

When you place the quotes “subclinical acne ” google gives the exact match phrases or phrases.

You can get a feel on the working of the Google algorithm by force trying it and get to learn synonyms and how to target generic searches.

Partial matches do occur due to the variation in people searching ways and googles, understanding of them.

Using synonyms to your keyword and using the keyword in the title and any relevant places so long as it is not ambiguous can make you rank. You should place keywords in examples, synonyms, and the main story to enable matches.

Importance of long-tail keywords

Long-tail keywords are the most valuable let’s delve into them for a second here. Some keywords average from 1k to 5k daily searches, they however only account for less than a quarter of all the web searches.

The long-tail keywords account for over 70% of the total searches on the internet. This can number from a few thousand to millions of searches on each particular day, they are the source of all organic traffic occurring on the world wide web(www).

Categories of keywords:

  1. Head: these include the short word keywords that are searched by most people, for example, tampons or free. These are rather huge topics and people might actually be interested in other things (for example one looking for tampons might be looking for “organic tampons” or “tampons size L”. For subscription boxes, they might look for the “men subscription boxes” or “subscription boxes review”.
  2. Body: these include2-3-word phrases that are searched by quite some people, from 1k to 5k people monthly they are more detailed than the head.
  3. Long Tail: These contain 3 or 4+ words long and are direct (for example, “kali subscription boxes tampons” or “are subscription boxes dying”. These keywords lack many searches in volume but are what people search for almost every time.

To get organic traffic to your site, you need to twerk or optimize the content so that the google keyword search algorithm will rank you for long-tail keywords.

How to find long-tail keywords

Using google suggestions is the most efficient and easiest way to get accurate long-tail keywords for your site. Here is how to get along with it. After typing your chosen keyword into the google keyword search bar, follow the google suggestions.

Then look at the related searches section at the bottom of the Google result page.

You can twerk this keyword with different keyword variations and choose the best words.

Look for keyword’s competitors rank for

You can use the URL option to enter your competitors’ ranking keywords.

How to use money keywords

If making money online is your goal, finding money-making keywords should be your option.

Classes of money-making keywords:


  1. Informational keywords

This carries a load of most keywords online which are informational. People tend to look for product information before commencing the buying steps.

Information keywords include:

  • How to
  • Ways to
  • Getting

  2. Product keywords

They are searches that a product-specific they focus on a specific brand name or service. People use these phrases when learning about a product so they can make up their minds about buying it.

Product keywords include:

  • Review
  • Top 10
  • Cheap
  • Affordable
  • Best
  • Comparison
  • Best way to

 3. Buy Now keywords

These are the before-purchase keywords that people use.

They include:

  • Buy
  • Coupon
  • Discount
  • Deal
  • Shipping
  • Free

How to get exact search volume from Google Keyword Planner

To get actual search volume, go for either the phrase march, exact match, or broad match. With Google keyword search advanced synonym dictionaries, I suggest broad matches to take advantage of other phrases and words.

Then Add keywords.

Click view forecasts on the popup or keyword view from the sidebar. This will have the same results as the second option which was to Get search volume and forecasts

Then enter your highest CPC (most google accounts are billed in dollars). This is important for advertisers and allows you to know how spending the highest amount can impact your clicks.

What we are interested in right now is the number of impressions because the CTR for ads and organic traffic do not compare.

A closer look at the impressions will show that for a certain keyword its alternative might fare better in terms of search volume.

Estimating the traffic value of a keyword

The estimated Cost Per Click is a great feature in the keyword research tool by google. Although it is a reflection cost per click on google it gives you the cost per click value on the keyword. It is a good measure of comparing keywords to each other although it also gives hints on how much money you would earn hypothetically.

Google keyword planner is the best free tool out there which is actually free, with no paid subscription or trial timeframes. Designated tools for keyword research offer advanced keyword plans.

Side note: find the links to the advanced tools at the end of the blog.

How google matches keywords to pages

After finding perfect keywords that can make your blog rank, you need to incorporate them into your webpage. If you plan to rank for a certain keyword (for example, “subscription boxes” do not just enter the seed word into every other similar page.) Laziness and procrastination will get you nowhere as the page can trend for a few days and then the google algorithm will get to you and punish you.

You should create a new blog post based entirely on your focus keywords, it is not too much to ask so because you will reap the fruits alone and you will enjoy it. You need to get your on-page SEO right to improve your chance of ranking search engine results.

What are Exact match domain names?

These are domain names that match the search query. If one types in “subscription boxes tampons” and your website are then your website is an exact match domain.

It is important to review your domain name because it is your selling platform. It is your online business identity, think of it as the right one or you need to look further.

However, Google’s update in 2012 aim was to remove all exact match domains from their web search results. The question of whether using an exact match domain name can rank you higher is questionable.

Despite there being exact matching websites that rank, using such domains is a risky maneuver if only it intends to keyword fill your domain name.

What is Partial or exact match anchor text?

If a blog page targets “google keyword search” and it gets linked externally with the phrase “google keyword search” as the link then the anchor text is linked using an exact matching keyword. Other similar suggestions are considered to be partial matches by google.

The temptation to ask other sites to link to you using the exact match is not a good idea because of a recent Google Penguin upgrade. It worked before the penguin upgrade and actually pages appear relevant to Google. Nowadays you can be penalized for having like matches in the anchor texts.

SEOs look at the backlinks to ascertain there is no excessive use of exact matching keywords that would make the Google algorithm think of foul play.

Importance of Long-Form Content

Does long-form content rank higher on google keyword search?

Long-form content receives is ranked higher in search results

Long-form content receives is ranked higher in search results, it is usually ranked on the first page in rankings.

However Google does not rank only with the word count consideration, other factors such as the content and keywords also play a part. This is due to the complicated Google algorithm that ranks a content SEO performance.

Longer Content gets More Backlinks

According to research long-form content tends to gain a higher backlink probability than short-form content.

Longer Content earns More Social media Shares

According to a study conducted by Neil Patel Of longer content earns more social media shares.

Google’s rank brain Rewards Long-Form Content


Google rank brain-machine learning algorithm characterizes search results and can learn of organic searches and rates longer content higher in the search results.

Rankbrain uses artificial intelligence to inform Google of people’s intentions when they perform organic searches, making it an important ranking factor to have longer-form content.

Page dwell Time

A page’s dwell time is the amount of time a user uses on your page.

The dwell time actually informs Google that your page is literally worth people’s time, because of its users-oriented purpose.

A short page dwell time actually informs google that the results are not user-oriented and therefore not useful.

Click-Through Rate

CTR measures page clicks as compared to the impression, making it an important Google ranking signal. Google utilizes CTR information to learn about the content user appeal. (for instance, a website that garners 5,000 impressions in a given period but only receives 15 clicks is a red flag. This will make google downplay the page to the lowest potential level in the search rankings.

google keyword search

How to write long-form content 

Writing a blog that spans 2,500 words and above is not child play, it requires a lot of research, planning, audience identification, goals, and a great topic. To create long-form content, you need to have the clarity of an expert and provide helpful information that will engage the reader to the end.

You should also consider your objectives by avoiding surplus information that is not helpful to the reader, just to achieve the word count bit.

Keyword research  tools to test


google keyword search

Google’s most searched items, people in Kenya

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