European Commission President Jean-Claude Juncker in a meeting with  U.S. President Donald Trump at the White House next Wednesday with an end goal to turn away Trump’s undermined new taxes on vehicles made in the European Union as the president hopes to decrease the U.S. import/export imbalance.

why the fine?

Well when you look for something on Google the principal thing you will see is a bar of items available to be purchased on Google shopping which is the place where a large portion of us will look first as the advertisements show up with costs and pictures. What many Google clients wont know is that these are paid advertisements and with each snap Google will bring in cash, this is something very similar with Google pictures, maps, flights, account and café. So what’s going on here is that Google are not providing the most pertinent answers, however the ones that will get them the most cash-flow. This viably offer Google the chance to impact each snap on the web.

Google are saying that they are simply battling their own corner against other web monsters like Amazon and eBay who additionally have a great deal of control over our internet shopping. Vestager, the counter trust boss, has countered this by saying Amazon is an alternate kind of organization which won’t be arraigned as it’s anything but a web search tool.

The Google you know and love will be evolving soon, what these progressions will resemble just Google know. It could mean them sending you to other examination locales making Google shopping a totally discrete process. Rather than seeing pictures at the highest point of your Google search it is without a doubt it will return to a more outdated organization with simply the inquiry, which could make it more hard for the consistently client to discover what they are searching for.

How this will turn out is not yet clear. Yet, for the time being one thing is sure: more battles are coming. The fight for power in the computerized domain has just barely started!

• The consultation will happen at the General Court in Luxembourg.
• The €2.4bn ($2.6bn; £2bn) fine was distributed in 2017 and the inquiry goliath has consistently pledged to battle it.
• It contends that the case has no legitimate or financial legitimacy.

In an explanation to the BBC, Google said: “We’re engaging [against] the European Commission’s 2017 Google Shopping choice since it isn’t right on the law, current realities, and the financial matters. Shopping advertisements have consistently assisted individuals with discovering the items they are searching for rapidly and effectively, and assisted shippers with arriving at expected clients.

“We anticipate putting forth our defense in court and exhibiting that we have improved quality and expanded decision for shoppers.”

Amazon rival

The BBC comprehends the tech goliath will contend that it satisfied its legitimate commitments to permit rivals admittance to its items.

It will likewise contend that the EC rejected central members like Amazon from its examination. It will guarantee the online job of examination shopping administrations has lessened, to a great extent since stages, for example, Amazon have become the favored spot to search at items and think about costs.

To follow the EC’s decision, Google changed the shopping box showed at the highest point of query items. It currently shows its own advertisement results yet additionally offers space to other shopping examination administrations, which can offer for publicizing openings.

The European Commission will be upheld for its situation by shopping correlation destinations Kelkoo, Twenga and Foundem, among others.

Foundem, the lead complainant for the situation, documented its grievance against Google back in 2009.

In an articulation, Kelkoo told the BBC it stood “prepared to help the European Commission during the hearings”.

“We have faith in the benefits of the shopping choice and its capability to convey a more attractive market for European buyers and organizations. Simultaneously, we keep on requiring a cure which handles the damage brought about by Google’s maltreatment and we will try to work intimately with the Commission in the coming a very long time to get this going.”

Rivalry fight

Google has amassed fines of €8.2bn from the EC over the most recent three years, all identifying with supposed maltreatments of force.

• in 2017, €2.4bn over shopping results
• in 2018, €4.3bn fine over claims it utilized Android programming to ridiculously advance its own applications
• in 2019, €1.5bn fine for hindering adverts from rival web crawlers

Alongside other tech goliaths like Facebook, Amazon and Apple, it likewise now faces against trust examinations in the US.

On the off chance that its allure is maintained it will be a major blow for the EC’s opposition magistrate Margrethe Vestager, who has taken an extreme position on the Silicon Valley tech firms and what she sees as their monopolistic hold on the computerized scene.

It is normal that the court will convey its judgment in middle of the year.